Privacy Policy

We respect and take good care of the personal information we receive. We do not share it and never sell it to third parties without your consent as a customer.

We use your personal data solely to provide you with the best possible experience during your purchase, making the process easier for you. As a company, we strive to make our data handling transparent for you as a consumer.

If you have any questions about how we process your personal data, please contact us.

We have established this privacy policy for you, whether you are a customer, visiting our website, or contacting us physically or digitally.

We maintain internal procedures and policies to ensure your information is well protected, covering both digital and physical security.

This Privacy Policy describes how usanoncph.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

We process your information for different purposes based on different legal grounds, depending on your interaction with our services.

Purchase of Goods in Our Webshop

If you are a customer or contact us via our webshop, we collect general personal information: name, address, postcode, city, country, mobile number, and email address.
Our payment gateway provider collects payment card information for credit card purchases.
The legal basis for this processing is the EU General Data Protection Regulation (GDPR) Article 6(1)(b) (performance of a contract) and, for marketing and offers, Article 6(1)(a) (consent), which you can withdraw at any time.

News Service

If you subscribe to our newsletter, we collect your name and email address to send newsletters, invitations, or other information, based on your consent under GDPR Article 6(1)(a).

Website Visit

When you visit the Site, we collect information about your device and your interaction with the Site to process purchases and provide support. We refer to any identifiable information as “Personal Information.”

Collection of Personal Information

Device Information

  • Purpose of collection: To load the Site accurately and perform analytics to optimize it.
  • Source of collection: Collected automatically via cookies, log files, and similar technologies.
  • Disclosure for a business purpose: Shared with our processor, Shopify.
  • Personal Information collected: Web browser version, IP address, time zone, cookie information, viewed sites/products, search terms, and interaction data.

Order Information

  • Purpose of collection: To fulfill our contract: process payments, arrange shipping, provide invoices/confirmations, communicate with you, screen for risk/fraud, and provide information/advertising per your preferences.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processors (Shopify, PayPal, Klarna, or MobilePay, depending on your chosen payment gateway).
  • Personal Information collected: Name, billing address, shipping address, payment information, email address, and phone number.

Customer Support Information

  • Purpose of collection: To provide customer support.
  • Source of collection: Collected from you.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

  • We use Google Analytics to understand how customers use the Site. You can read more about Google’s use of your Personal Information here and opt-out here.
  • We share information about your Site use, purchases, and interaction with our ads on other websites with our advertising partners, sometimes via cookies or similar technologies.
  • We use Shopify Audiences to show ads to buyers who made purchases with other Shopify merchants and may be interested in our products. We share Site use, purchase information, and associated email addresses with Shopify Audiences, through which other Shopify merchants may make offers.

Cookies

We use cookies on our website. You can read more about this in our separate Cookie Policy.

Processing for Statistical Purposes

Your data may be used for statistical purposes to improve the webshop user experience. The legal basis is GDPR Article 6(1)(f) (legitimate interests). Our legitimate interest in optimizing our platforms outweighs privacy considerations, as customers can reasonably expect such statistical treatment.

Storage of Your Personal Data

We store your personal data only as long as necessary for the stated purposes and then delete it automatically. In certain cases, legal obligations (e.g., accounting laws) may require longer retention periods.

Recipients of Your Data

We may share your information with business partners and suppliers (e.g., carriers, IT suppliers, marketing agencies) necessary for operating the webshop or marketing. Data processing agreements are always in place, and we only share information to the necessary extent. We do not otherwise disclose personal data unless required by law or to fulfill a customer agreement.

We work with other companies that store and process data on our behalf within the EU or in countries ensuring adequate data protection. They process data exclusively on our instructions.

On usanoncph.com, the data controller is Nordic Apparel ApS.

You have the right to know what details we process about you, correct inaccuracies, and, in certain situations, request deletion.

Automatic Decision-Making

If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (including profiling) that has a legal or significant effect on you.

We do not engage in such fully automated decision-making using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or significant effect on you. This includes:

  • Temporary blacklisting of IP addresses associated with repeated failed transactions (for a few hours).
  • Temporary blacklisting of credit cards associated with blacklisted IP addresses (for a few days).

International Data Transfers

For data processors outside the EU/EEA without an adequacy decision, we use special agreements (e.g., Standard Contractual Clauses) to ensure protection meets EU requirements. A copy of such agreement formats can be found on the European Commission’s website.

Your Rights

Under the GDPR, you have the following rights:

  • Right to Withdraw Consent: You may withdraw consent for processing based on consent at any time. Withdrawal does not affect the legality of processing before the withdrawal.
  • Right of Access: You have the right to access the personal data we process about you, subject to certain legal exceptions.
  • Right to Rectification: You have the right to correct inaccurate personal data.
  • Right to Erasure: In special cases, you have the right to have your data deleted before our general deletion schedule.
  • Right to Restriction of Processing: In certain cases, you can restrict the processing of your data. If restricted, we will only process it (beyond storage) with your consent, to establish/defend legal claims, or to protect a person or important public interests.
  • Right to Object: You can object to our lawful processing of your data in certain circumstances, including for direct marketing.
  • Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format and transfer it to another controller where applicable.

To exercise these rights, please contact us using the information below, stating your full name for identification.

Complaint to a Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Authority if you are dissatisfied with our processing of your personal data.

Our website contains links to other sites (e.g., business partners). We are not responsible for their content or their collection of personal information. We recommend you always read the privacy policies of linked websites.